Almost 80% of a website’s traffic begins with a search query. That’s why search engine optimization (SEO) is so important. Search engine optimization is the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results (also referred to as “rankings”). In our viewpoint SEO is really made up of two parts, optimization (the things we can do on the website pages) to improve ranking and marketing (SEM) which are the external things you can do to create visibility for your site, such as blogging, creating and maintaining social media sites that link back to your site (Facebook, Instagram, Pinterest, LinkedIn, YouTube, Twitter and others), as well as getting listed in local online directories or Google My Business (formerly Google Places).
When we create your site we “optimize” it as we build it making sure that the code structure is clean and search engine friendly, that images are optimized so that your pages load fast, that the meta tags used by the various search engines are being used and that your content is focusing on the main key words and search terms for your business or organization and other key elements that help in the organic search results. While no one can control search rankings, our goal is to have your website perform as best as it can in the organic search results.
We can work with you on your social media, creating branded pages on many of the social media sites and we can help you set up a blog and online galleries for posting photos. We even have a program to maintain and post content for you on these sites if you do not have the time or knowledge at affordable prices. Facebook, Instagram, Pinterest, LinkedIn, YouTube, Twitter and others, as well as getting listed in local online directories or Google My Business (formerly Google Places) are some of the more important social media sites that can create more visibility for you on the internet.
Not all social media sites are right for every business or organization. We can help you determine what is right for you.
Pay Per Click Ads
Pay-per-click (PPC), also known as cost per click (CPC), is an internet advertising model used to direct traffic to website’s, in which an advertiser pays a publisher (typically a search engine or a network of website’s) when the ad is clicked. This is sometimes referred to as paid search. Pay Per Click ads can be very effective when targeted properly and the campaigns are well managed. Pay Per Clicks ads as a good way to create instant “ranking” for a new website while the organic ranking is being established and climbing. Pay Per Click ads are also a good way to get visibility in a very crowded or competitive business category, such as attorneys, insurance, medical, construction and others.
We differ from many SEO companies in the way we handle PPC ads for our clients. We charge a small monthly management fee, let you establish your click budget for the month and you pay the clicks direct. We only get our management fee regardless of the size of your ad budget. The better news is that you do not have to sign a long term contract with us. You can try it for a month, or two, or as long as you want. If you are a seasonal business, you can run the ads during your season and turn them off after your season ends. We don’t care, we want what works best for you.
We offer a variety of plans so contact us for more details.
If you have been considering the possibilities of a web site for your business or organization, then you should contact us to discuss your needs. We provide free quotes. So call 817-247-6003!