|Question: How often should I update my site?
Web Site Maintenance
As often as you need to.
Most websites have a lot of static content to them, content that does not change. If this is all you have then maybe you need to update your site twice a year.
The important thing to remember is that new content and updated sites are what keep visitors coming back and help improve your page rankings in the search engines. We suggest your update your site 4 times a year at a minimum.
Obviously if you have an online store where product slection changes, you could find yourself updating monthly or more often.