|Question: What can we do to increase our site's popularity over time?
SEO & Search Engines
Anything that brings traffic to your site will make it more popular. You should include useful information that will make your site visitors "bookmark" your site or add to their "Favorites". A few ideas are:
A page of useful links is very popular. Make sure the links are relevant to your site's topic and ask for reciprocal links from other sites to yours.
Current industry news and information can be a good draw of traffic. You need to keep the content current and changing in order to motivate visitors to keep returning.
If you are experts in your field, a bulletin board or discussion group page is an excellent way to bring in traffic. Be aware that you must participate in the discussions and monitor the information that will be posted on your page!
Utilize traditional methods of marketing to encourage people to visit your site.
Run sponsored search campaigns on Google or Yahoo to increase the visibility of your listing generating more traffic until your free listing increase in rank.