|Question: Will my website be a template or reflect my company's image?
Web Site Design
Many web design companies create "templates" of web pages and then customize it with the company name, logo and other pertinent information.
Consider if you want your site to reflect your company's individual image or if you want to adapt your image to fit a template.
If you want your site to stand out from the masses and/or if you want to continue the "look" of your company's marketing materials, you are looking for a custom web site. Custom web sites are more costly, but they give you total control over how you present your company to the world as well as greater ability to create a site that performs strongly with the search engines.
DFW Web Design only creates custom web sites.